The "breadcrumb trail" provides an immediate benchmark (Home > Products > Software) to a user landing deep on your site. Above all, it sends a strong hierarchical message to Google's indexing bot.

Integration of a Schema.org microformat (invisible but read by the search engine).

Dual Benefit

• Optimized User Experience: reduces bounce rate as one can easily traverse back up the content tree.
• Technical SEO Performance: significantly improves the display of your links in the Google search engine results page (SERP).